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library friends branding

Library Friends is the fundraising arm of the University of Illinois Library. I designed a visual identity and print collateral that honor the library’s history while engaging modern donors. Drawing inspiration from the library’s collections, I created a suite of materials—including newsletters, donor brochures, and membership cards. I used hand-lettered details, textured paper, and a subdued color palette to evoke the beauty of books and scholarship in a cohesive, timeless brand.

MY ROLE: ART DIRECTION, DESIGN, IMAGE RESEARCH, LETTERING, PRODUCTION

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