library friends branding
Library Friends is the fundraising arm of the University of Illinois Library. I designed a visual identity and print collateral that honor the library’s history while engaging modern donors. Drawing inspiration from the library’s collections, I created a suite of materials—including newsletters, donor brochures, and membership cards. I used hand-lettered details, textured paper, and a subdued color palette to evoke the beauty of books and scholarship in a cohesive, timeless brand.